Diamond Previews Announces Top 50 Direct Market Toys of 2014

Today, Diamond Distributors, via their Toy Chest page, released their annual list of the top 50 selling/ordered toys in the Direct Market for 2014.    So you know that that means… SPREADSHEETS!!!!

 

The greatest heroes of the DC Universe come together in DC Collectibles’ The New 52: Justice League Action Figure 7-Pack Boxed Set, the best-selling toy product to specialty retailers in 2014.

DCCJusticeLeague7pk

In total, DC Collectibles had five of the year’s top 10 best-selling products. Also in the top ten were the Scribblenauts Unmasked Mini-Figures Series 1 at #3, the Scribblenauts Unmasked Mini-Figures Series 2 at #4, the DC Comics Bombshells: Harley Quinn Statue at #7, and the Batman: Hush: Batman & Catwoman Kiss Statue at #9.

Diamond Select Toys’ Marvel Select: Deadpool Action Figure ranked #2.

Good Smile’s Legend of Zelda: Skyward Sword: Link Figma Action Figure ranked #5.

McFarlane Toys’ The Walking Dead Series 5 Action Figures, based on the hit AMC television series inspired by the best-selling Robert Kirkman comic book series from Image Comics, ranked #8.

Finally, Hasbro’s X-Men Legends 6-Inch Action Figures ranked #10 for the year.

TOP 50 TOYS
Based on Total Retail Dollar Sales of Products Invoiced in Calendar Year 2014

DOLLAR
RANK
QTY
RANK
ITEM
CODE
DESCRIPTION VENDOR
1 19 NOV138235 DC COMICS NEW 52 JUSTICE LEAGUE 7 PACK AF BOX SET DC
2 1 MAR101468 MARVEL SELECT DEADPOOL AF DST
3 75 SEP130331 SCRIBBLENAUTS UNMASKED BMB MINI FIGURES SER 1 DC
4 83 OCT130312 SCRIBBLENAUTS UNMASKED BMB MINI FIGURES SER 2 DC
5 11 JUN132070 LOZ SKYWARD SWORD LINK FIGMA AF GOO
6 121 JUL140302 DC COMICS BOMBSHELLS STATUE HOLIDAY HARLEY QUINN DC
7 123 FEB140310 BATMAN ARKHAM ASYLUM HARLEY QUINN STATUE DC
8 183 JUL138243 WALKING DEAD TV SERIES 5 AF ASST TMP
9 242 SEP130322 BATMAN HUSH BATMAN & CATWOMAN KISS STATUE DC
10 230 MAR148025 X-MEN LEGENDS 6IN AF 8PC ASST HAS
11 2 SEP130327 DC COMICS SUPER VILLAINS HARLEY QUINN AF DC
12 46 MAR140312 ARKHAM ASYLUM JOKER HARLEY BATMAN SCARECROW AF 4 PK DC
13 3 NOV130284 DC COMICS DESIGNER SER 1 CAPULLO BATMAN AF DC
14 114 MAR140302 BATMAN BLACK & WHITE HARLEY QUINN 2ND ED STATUE DC
15 4 JUN140313 BATMAN ANIMATED NBA BATMAN AF DC
16 41 NOV130293 ARROW OLIVER QUEEN DEATHSTROKE AF 2 PACK DC
17 125 JUL148353 SCRIBBLENAUTS UNMASKED SER 4 GAMESTOP DC
18 5 NOV130286 DC COMICS DESIGNER SER 1 CAPULLO NIGHTWING AF DC
19 128 APR148207 SCRIBBLENAUTS UNMASKED SER 3 GAMESTOP DC
20 100 MAY140418 BATMAN 75TH ANNIVERSARY ACTION FIGURE 4 PACK SET 1 DC
21 165 DEC130358 DC COMICS BOMBSHELLS BLACK CANARY STATUE DC
22 76 APR140323 HARLEY QUINN BATMAN NIGHTWING ROBIN AF 4 PACK DC
23 174 JUN140324 DC COMICS BOMBSHELLS ZATANNA STATUE DC
24 153 JAN140397 DC COMICS COVER GIRLS POISON IVY STATUE DC
25 34 MAY140428 DC COMICS DESIGNER SER 2 CAPULLO DLX BATMAN THRASHER AF DC
26 6 OCT131851 MARVEL SELECT CLASSIC HAWKEYE AF DST
27 7 DEC074356 MARVEL SELECT INCREDIBLE HULK AF DST
28 8 MAR031852 MARVEL SELECT ULTIMATE HULK ACTION FIGURE DST
29 159 APR140329 DC COMICS COVER GIRLS HARLEY QUINN STATUE 2ND ED DC
30 134 DEC130359 BATMAN BLACK & WHITE HARLEY QUINN STATUE DC
31 131 OCT132006 MARVEL COMICS AVENGERS NOW HULK ARTFX+ STATUE KOT
32 9 OCT130305 BATMAN ARKHAM ORIGINS SER 2 DEATHSTROKE AF DC
33 101 MAY142613 LOZ WIND WAKER LINK NENDOROID GOO
34 10 JUL128115 DC COMICS NEW 52 BATMAN ACTION FIGURE DC
35 200 AUG130363 DC COMICS BOMBSHELLS BATGIRL STATUE DC
36 107 JUN132073 METROID OTHER M SAMUS ARAN FIGMA AF GOO
37 279 AUG138265 WALKING DEAD TV DIXON W/CHOPPER AF BOX SET CS TMP
38 13 OCT120316 DC COMICS NEW 52 SUPERMAN ACTION FIGURE DC
39 98 JUN131794 ST UNDISCOVERED COUNTRY EXCELSIOR SHIP DST
40 12 SEP138282 BATMAN ARKHAM ORIGINS SER 2 KILLER CROC DLX AF DC
41 17 FEB140306 DC COMICS NEW 52 RED HOOD AF DC
42 15 APR140313 DC COMICS NEW 52 BATGIRL AF DC
43 16 NOV130285 DC COMICS DESIGNER SER 1 CAPULLO TALON AF DC
44 93 JAN140403 DC COMICS SUPER VILLAINS ARMORED LEX LUTHOR DLX AF DC
45 228 FEB140309 DC COMICS BOMBSHELLS STARGIRL STATUE DC
46 20 MAR088262 MARVEL SELECT RED HULK AF DST
47 24 FEB142060 MARVEL SELECT AMAZING SPIDER-MAN 2 AF DST
48 259 JUL131943 DC COMICS SUPERMAN FOR TOMORROW ARTFX STATUE KOT
49 25 APR141986 MARVEL SELECT ZOMBIE MAGNETO AF DST
50 23 DEC131823 MARVEL SELECT CAPTAIN AMERICA 2 FALCON AF DST

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.