About Me

Who is this?

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I’m a senior level marketer having held professional positions for the last 10 years specializing in market analysis, product opportunities, promotions, budgeting and business strategy.  In my most recent role as Sr. Manager of Integrated Marketing with Crunchyroll, an ad supported and subscription based web streaming service specializing in Japanese animation, I headed the marketing efforts for promoting its eCommerce store and the company’s owned events.  This involved defining the business needs, creating strategies, managing relationships with many internal and external stakeholders, collecting data, and reporting the findings to the global senior leadership team.  Prior to this position, my role responsibilities focused on brand promotion and product opportunities that best fit with target segments. LootCrate allowed me to grow in product development and license partner management from soup to nuts, and my role at BANDAI America focused on building a new experimental brand while carefully curating pre-developed products from Japan into the domestic mainstream market.

Currently, I’m looking for an opportunity where I can apply my full skill set and knowledge learned from these experiences with a company looking to grow and that knows that great success isn’t without taking some carefully considered risks.  In my time since my release from Crunchyroll, I’ve been keeping my skills fresh by continuing to pursue my MBA due to be completed in Dec 2023 and exploring the applications of AI with eBay listings.

Marketing has 4 P’s, psychology has 5P’s, and I have 8P’s: persistence, perseverance, punctuality, passion, professionalism, patience, partnership, and precision.  These are dimensions that have allowed me to build memorable value to both consumers and organizations.

A little more on my entrepreneurial career:

Reginald ‘The Keep’ Griffin has served the local and world wide toy collectibles audience for over a decade both online and in his stores he opened and managed based out of Los Angeles, California. Specializing in import anime goods from Japan and being an all around figure enthusiast of things local and abroad, he finds talking about the industry as a fan and as a professional fascinating and exciting. Having over 15 years of experience in the hobby industry, The Keep has opened, managed, and closed 7 stores, built his own e-commerce site from scratch, and coaches others in the way of online business and niche marketing. When The Keep isn’t busting away at discussing the direction of the industry at length, he organizes trading card game tournaments through his league with a focus on participation and sportsmanship. Drop him a message should you have any comments, questions, suggestions or concerns about any posts here or news you find interesting.

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PowerAnime YouTube (TCG Tourneys)
PowerAnime.com Website